Social Selling using Instagram’s New Checkout Feature

Recently, Instagram introduced its in-app checkout feature to help eCommerce brands simplifying their purchasing process. With the latest in-app checkout method, shoppers can easily make a purchase without leaving the app. From user info to payment methods, everything is handled by Instagram.

Nowadays, customers want a personalized experience. They want the things to be put in front of them according to their preferences. In simpler words, customers don’t want to look for the products, they want the products to find them. Thus, it is important to understand user’s requirements in order to provide them with an excellent shopping experience.

Instagram checkout provides a smooth shopping experience and helps customers choose the right product. Instagram has confirmed that all businesses and retailers in the US can use the new checkout feature. Customers can tap to view the product and directly purchase the product on Instagram. First-time users need to enter their personal information, but after that, they can easily complete their process.

Instagram checkout feature is not only beneficial for retailers but also for users. A study shows that 87% of people make a purchase after seeing them on Instagram. Additionally, more than 200 million people visit at least one business profile per day. People make a direct purchase from Instagram due to many reasons, such as direct product marketing, product exposure with intent marketing, easy tracking, and a streamlined experience.

Instagram in-app checkout is the most awaited feature for many eCommerce retailers. Instagram checkout reflects the latest trends in eCommerce and brings a seamless customer experience along with an amazing selling opportunity for retailers. Read the full article on “Social Selling using Instagram’s New Checkout Feature” for more detailed insight. For more blogs like this, visit Mconnectmedia.com.