Digital Marketing Checklist to Handle Domain Migration

Domain migration is a tricky task that can be fulfilled easily by implementing the correct strategies. The first thing you need to do is to map up the old URLs to the new URLs. Then, ensure that all of the signals and history of each page will transfer to the correct new domain. Also, a user should land on the right page even if they click on the old URL.

301 redirect mapping is an important step in domain migration as it will ensure that the value of your SEO will stay intact. Also, while migrating your domain, ensure that there are very few unavoidable redirects. For example, your website’s internal links should not have an old URL that redirects users from the old to the new domain. Instead, make sure that your website has all the internal links that direct users to the new domain.

However, make sure that your brand has changed its URL on Google ads and Email campaigns. Otherwise, it will direct your users to the old URL- which doesn’t exist, by the way, and produce errors. Change your URL in brand image, headings, and descriptions. In your email campaign, change all of your URLs to the new domain to acknowledge your audience that you are constantly upgrading and improving yourself. Last but not least, sharing your latest changes on every social media will enlighten your customers about the changes to avoid any confusion that may occur.

Additionally, make sure that your new domain has the right Meta and has installed the Google analytic code. Finally, you can use multiple online tools to track your domain migration. You can implement these very important steps to preserve your website stats and provide the engaging domain change to Google.

Read the full article on “Digital Marketing Checklist to Handle Domain Migration” for more details. For more blogs like this, visit Mconnectmedia.com.